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:: Monday, November 20, 2006 ::

Television Advertising Without Pity

Imagine this - tinkly wedding music, a beautiful couple moving into their honeymoon suite, the groom carrying his bride over the threshold. The wedding dress is cast aside.

Groom (sans top, looking down at the bride on the bed): Are you ready?
Bridge (can't say her expression is very convincing, but...): Yes!

And then they... go to Wet, wet, wild. No, it's not a euphemism for sex. The theme park!

Ummm. Yeah, you're not exactly capturing the mood you want for the theme park.

The storyline is already weird - why would ANYONE go to Wet, wet, wild for their honeymoon? I mean, erm, it's budget, yes, but... it's your honeymoon!! I'd want to spend it somewhere without little kids running around, somewhere I can be alone and romantic with my husband. Still, I suppose, whatever rocks your boat.

Very unorthodox if you ask me - and does this mean your target audience is supposed to be married couples? I know that your catch line is "Are you ready?" but there could be so many better ways to sell this. E.g. (None of those innuendos that seem to be SO popular these days):

[Straight-up scene at one of the high slides, two people waiting to go down.]

A: Are you ready?
B: (worriedly, bites lip) It's a long way down...
Shot of B screaming all the way down, comes out of the water, spluttering, choking.
A: (concerned) Are you okay?
B: (pausing, wiping water out of eyes) (Excitedly) Let's go again!

Then you can do all the shots of the different rides, with the two people trying them all out. Music, colour, what not. You can end it there, or...

It's early evening (getting dark), environment is quiet, A is sitting by the side of the pool.
A: So... are you ready... to go now?
B: (splashing around or something. Looks at A as if he's crazy) No?

[End Scene]

Okay okay, so it's not GREAT, but I think it's better than what they've been doing on telly. Hehe. Also, another critique? Why did they film in such cloudy weather? The advert looks very dark, gloomy and this spoils the mood, because what they are trying to sell is FUN. Cloudy weather is not fun. The colours aren't bright or happy enough. You need to create a mood in order to sell something. If your customer isn't put in the right mood, how can that be good for sales?

So yeah. Bad advert. Not the worst, but bad.

Same goes for that girls out loud show. I'm watching the trailer, but nothing on it strikes me as particularly edgy or exciting, contrary to what the announcer is saying. The only reason I would watch the show would be for either of the two girls, and as it is, I'm not very interested in them anyway. Give me Steph Song and Wong Li Lin anyday. Diana Ser even. Talk about eye-candy.

Then again, they're WOMEN, not girls. *sly smile*

Labels: Entertainment, Rant

:: And that's all she wrote 10:28 PM [+] ::
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